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TV Technology Europe continues its focus on your core market for 2004, with editorial and circulation geared directly to broadcasters throughout Europe, the Middle East and Africa. Building on its already strong reputation with readers and its position as a technology leader, TV Technology Europe will continue to offer content tailored to the specific needs of technical management, engineering and production personnel at broadcast facilities.

Here’s what’s new for 2004:

NEWSTECH: Launched at the IBC and NewsWorld in 2003 as a must-read 36-page section, NewsTech will become a regular feature within TV Technology Europe in 2004. Readers will hear from and about the cameramen, editors, and field and studio technical personnel involved in news acquisition, transmission and production. Tap this growing sector of the industry with a section aimed squarely at your news-oriented customers.

ATHENS 2004 OLYMPICS, MORE SPORTS AND OB: TV Technology Europe will feature reports
on the Athens Olympics that will consist of interviews with European and international
broadcasters on the upcoming Games, and interviews with the host broadcaster on technical
aspects of the event. And the publication will 'cover the coverage' of even more major European
and international sports events in 2004. Also new will be a regular focus on OB trucks — what
are the trends, and who is using what, and why?

THE GLOBAL STORY: Using IMAS Publishing’s global network of offices and editors,
TV Technology Europe delivers stories your customers won’t see in other regional
publications. Applications, interviews and profiles of facilities outside Europe offer the
reader a true global perspective. And, aided by IMAS Publishing’s Milan headquarters and
its worldwide editorial offices, TV Technology Europe will cover Continental Europe with
more depth and insight than any other industry publication.

AND MORE: A DVB transmission column in every issue; technical columns on server
technology, audio for broadcast, compression and more; the popular Buyer’s Guide and
equipment sections that allow real engineers and end users to comment on equipment they
have used; the HD World section; and enough content on all types of video production to
keep a broad segment of readers informed.

Reaching Every TV Station and Network in Europe, the Middle East and Africa:
TV Technology Europe’s circulation list has been refined, country by country, reader by
reader, to deliver 100% coverage and in-depth penetration across all European, Middle
Eastern and African TV stations and networks. The publication reaches 5,000 qualified
readers. If your core market is broadcast, TV Technology Europe is the most focused
advertising vehicle you can buy.