IMAS Publishing Group What's new? Site Map Contact Us Home
all Media Kits Contract Publishing News Industry Events Awards

Radio World

visit website [Download Media Kit]

THE NEWSPAPER FOR RADIO MANAGERS AND ENGINEERS

Radio World is delivered bi-weekly, in a unique, four-color, news-tabloid format recognized instantly by broadcasters. It has served this market as a
dedicated radio publication longer than any competitor. It has delivered quality readership to advertisers consistently through the 1970s, ’80s, ’90s and today. It remains the most-read publication for broadcast professionals whose
livelihoods depend on this data.

Readers receive Radio World in their mailboxes more frequently than any directly competing publication. Independent surveys continue to rank Radio World #1 among radio broadcast industry professionals. Our consistent track record serves as testimony to our long-standing goal of delivering buyers to sellers.

Radio World: A Business Publication, Not a Hobby Magazine

Hundreds of millions of dollars in capital expenditures are budgeted on radio broadcast
equipment right now, driven by radio’s conversion to digital. We know where that money is. Don’t
waste your ad budget on second-tier space in lowend magazines that never get past the waste
basket. Reach serious buyers through a serious professional trade newspaper.

Radio World: The Marketplace of Ideas

Editor Paul McLane, a veteran journalist and equipment expert, has created a unique marketplace of ideas in our pages. We’re widely respected for our balance, research and encouragement of dissenting views. That’s why many readers turn first to our Reader’s Forum pages, for viewpoints they won’t read anywhere else.

Radio World: Setting the Standard, Not Following

Other publications get their best ideas from us. Tech trends. Newsmaker interviews. Buyer’s Guide. People News. Expanded letters to the editor section. Radio World was the first publication to foresee the need for substantial coverage of digital radio — and we’re the only one with an entire section devoted to HD Radio.

Radio World: Produced by Engineers and Journalists, Not One or the Other

You don’t have to choose between "technical"and "professional."We’re the only publication produced by a team that includes both experienced radio broadcast engineers and trained print journalists. Based in the nation’s capital, we know our way around the halls of Congress, the NAB, the FCC, the radio standards-setting bodies and every other key policy-making organization.

Radio World: Loyal Clients, Loyal Readers

We’re a publication for serious buyers, not hobbyists. Our circulation policy is the strictest in radio. You benefit. Our readers are engineers, corporate capital managers, station owners, IT experts — highly qualified readership in a position to buy. And they devour Radio World, cover to cover. This is where equipment buyers turn first. Call any five U.S. radio broadcast engineers and ask: "If you had to choose, what one equipment publication could you not do without?"