Boasting unmatched editorial content and distribution, Broadcast & Production has firmly established itself as the most prestigious trade publication for video and audio professionals in Greater China. It reaches video and audio users at all levels of television and radio broadcast, cable, and other related production facilities. What’s more, Broadcast & Production is the only publication mailed to Chinese readers 100% free.

NEW PROGRESS

Since shifting its operation base to China, Broadcast & Production has made great strides in its circulation, its editorial content, its design, and its place in the audio and video professional world. During the past year, the Academy of Broadcasting Science (ABS), under the State Administration of Radio, Film and Television (SARFT), and Beijing Broadcast Institute (BBI) have been added to the sponsor list of Broadcast & Production. Broadcast & Production has also become the sales agent in North and South America for BIRTV, the largest broadcast show in China, and the overseas agent for China Cable Broadcast Network, the largest cable and satellite show in China.

BEST MIX OF EDITORIAL

While we uphold our reputation as the best source for global developments in video and audio, Broadcast & Production has by no means neglected the regional market it serves: each issue contains 30-50 percent local content. Because IMAS Publishing’s global /resources are unrivaled by any other Chinese publication, Broadcast & Production has become the best source for industrial trends, new product information and new technology amongst its Chinese competitors.

FOCUS ON PRODUCTION / POST-PRODUCTION

Broadcast & Production is the most reliable source for production and post production professionals. New this year are monthly columns dealing with the unique concerns of editors and graphics designers, such as Focus on Editing, Arts and Creation and Production Manager.

PRO AUDIO

While most other publications give little attention to audio, it’s given a place of prominence in Broadcast & Production. Broadcast & Production now also devotes an entire section to Pro Audio. This monthly section will include feature articles, product reviews, product roundup reports, new audio product information and, of course, our trademark buyer guides.

DIGITAL BROADCAST

Digital technology has been the focus of the industry these days, and Broadcast & Production is China’s leading information source on this topic as well. A regular column entitled Digital Television is specially dedicated to the subject. This column covers global developments in DTT and the technology issues involved.

FINDING THE MARKET

Marketplace, Product Showcase and Classifieds all provide a cost-effective means to sell your equipment, make business announcements and even hire staff. Broadcast & Production provides the most efficient way to reach your target audience of more than 20,000 professionals in television and radio stations, cable facilities, government radio and television administrations, audio and video facilities, and production and post production houses.